In one weekend, I had two such obligations which ultimately lead to a great change in my perception and attitude to local creative sampling. The first was a musician playing folk songs with his guitar on a small latte-stained stage in West LA. The music was gentle, which to my hyperstimulated mind made it seem slow. I thought to myself, "no wonder he plays in a place where caffeine is available for immediate consumption." What's worse, he continuously apologized for his music saying things like, "I don't want to put you guys to sleep." Now I'm in the business of advertising, and in my mind this was no way to sell his music.

The next night, I attended an art show. Ready to appreciate with newly opened eyes, I found one artist in particular who's work caught me. Fascinated by materials, he worked with wood, metal and stone. I loved them all...and was hungry to hear his thoughts, his inspirations behind each. But to my dismay, he could offer me nothing. For him, the inspiration came from within and was no result of a premeditated idea or statement. I was shocked! Didn't one need a muse? Doesn't art need a reason to exist? Ever the inquisitor, I asked him what I thought would be an easier question to answer: which material did he like to work with best? But still he could not answer. He simply shrugged and said that each has it's own beauty.

In the novel, The Golden Spruce, John Vaillant writes of storytelling, “each version of a story is highly dependent on a given teller’s memory, integrity, agenda, and intended audience...but it also depends on the current needs of the teller, the listeners, and the times.” Maybe the process of creativity does not end with a fit of passion. Maybe the process actually extends long after the artist has laid down their brush or clicked off their amp. It lives on in the impressions it inspires. Creativity is a continuous process that no one individual can own. Because as soon as it is told to a listener, it is now the property of that listener and thus vulnerable too his subjectification. He now has the right to use it as a paint or a note to create something new out of, even if only for himself.
I am no longer quick to roll my eyes before unestablished musicians or question an unknown sculpture's existence before it's begun to change me. Now, I simply breath in with patience...and wait for the beauty to overwhelm me in its own way.
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